In Hawaii, what must be included in a broker’s advertisement?

Including the listing price of the property in a broker's advertisement is a standard and important practice because it provides potential buyers with essential information that can influence their interest and decision-making process. Transparency regarding the listing price helps to set appropriate expectations and can facilitate a more efficient real estate transaction by attracting serious buyers who are within the price range.

In Hawaii, as in many other places, regulations require that advertisements provide clear and relevant details about the property, which include the listing price. This ensures compliance with fair housing laws and promotes ethical marketing practices within the real estate industry.

While personal endorsements or statements on financing options can be beneficial marketing strategies, they are not mandated by regulations for property advertisements. Similarly, mentioning the expected time on the market is not a requirement, as it can be speculative and may mislead potential buyers. Therefore, the inclusion of the listing price stands out as a necessary component in broker advertisements to ensure clarity and effectiveness.