When advertising real property in Hawaii, real estate licensees must include what?

Including the name of a licensed brokerage firm in advertisements is essential for compliance with Hawaii’s real estate laws. This requirement ensures that the advertisement is traceable back to a licensed entity, providing prospective buyers with a clear path to verify the legitimacy and professionalism of the advertisement. It establishes accountability and allows consumers to easily seek assistance or report any concerns related to the listed properties.

This practice also enhances consumer protection, as it guarantees that licensed professionals are the ones representing the property. By having the brokerage name in the advertisement, buyers and sellers know who they are dealing with, fostering transparency in the transaction process.

Although including the price, contact information, and MLS number can be helpful for someone looking for properties, the law specifically emphasizes the necessity of including the brokerage name to ensure that all real estate transactions are conducted under the auspices of a licensed authority. This is crucial in maintaining ethical standards and regulatory compliance in the industry.