Who is responsible for ensuring that advertising complies with Hawaii real estate laws?

In Hawaii, both the broker and the real estate licensee share the responsibility for ensuring that advertising complies with real estate laws. This is significant because real estate advertising must adhere to strict regulations to ensure accuracy, avoid misleading statements, and protect consumers.

Brokers hold a supervisory position, meaning they are responsible for the actions of their licensed employees, including any advertising they undertake. They must ensure that all marketing materials reflect current trends in real estate law and ethical standards. This includes verifying that advertisements do not contain false or deceptive information and that they adhere to the state's rules regarding fair housing and advertising standards.

On the other hand, real estate licensees are directly involved in creating advertisements and must be knowledgeable about the relevant laws. They are tasked with ensuring the content they produce or endorse follows legal guidelines and is in compliance with the broker’s policies.

By designating shared responsibility, Hawaii real estate laws emphasize the importance of compliance as a collaborative effort. This approach helps create a more comprehensive understanding of legal responsibilities within the advertising process to uphold the integrity of the real estate profession.